Verve! is the Official Energy Drink of the Phoenix Mercury

PHOENIX – The Phoenix Mercury has entered into a marketing partnership with Verve to become the Official Energy Drink of the team as announced today by Jay Parry, Phoenix Mercury President and COO.

As part of the partnership, the Mercury’s home at US Airways Center becomes one of the select locations to offer Verve to fans, since the product is primarily sold online and through Vemma® independent members. Verve will be available at select concession areas in the arena at all Phoenix Mercury home games.

The five-year marketing partnership, the first of its kind for this WNBA team, includes the Verve Energy Zone¾a high-energy section for Phoenix Mercury fans to cheer on their defending champs.

“The Phoenix Mercury is pleased to enter into a five-year partnership with Verve,” said Mercury President and COO Jay Parry. “It is the first partnership of its kind for the Mercury and is a testament to our growing fan and marketing partnership base.”

“This partnership allows Verve to reach the vibrant fans of the Phoenix Mercury. Verve is an exciting complement to the momentum and energy that the WNBA championship team personifies on and off the court,” said Vemma CEO, B.K. Boreyko.

Verve is a delicious, fast-acting energy drink that contains the powerful mangosteen fruit for additional antioxidant protection, and is available in low natural sugar or sugar free. Mercury fans can visit the information page on VerveEnergyDrink.com for further information on ordering the product.

Tickets for the full 2008 season are on sale now and can be purchased online at www.phoenixmercury.com, by phone at 602.252.WNBA, at the US Airways Center box office and at all Ticketmaster locations.

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